The customer is the owner of an eyelashes’s Business. With the goal of enhancing her profits and the perspective of expanding her business to other cosmetic products the aim of the project was to create a new Brand Identitity that relates to the cosmetics field.
The mood needed to be elegant, clean but also unconventional.

The logo is minimal, with a clean lettering and with a stroke on “best” enhacing the unconventional Concept. The color palette almost let’s you feel like you’re touching Make-up – with nudes and soft pink tones.
We’ve designed a brush stroke to give a rebelious feel to the imagery – also a theme that my client wanted to explore.

The wanted look for the Brand was achieved and reflected in various printable elements – business cards, letter and envelope templates, thank you notes and also in the eyelashes package.