Be Better believes in the potential of everyone to learn and be better, creating a better future. The company sells personalized tutoring and training services. Be Better aims to help individuals and companies to improve their skills, in order to enhance their performance.

We developed a full brand identity for the company.
Be Better’s color palette is mainly composed of blue hues – reflecting trust, and compassion – and purple – the color of wisdom and creativity. Additionally, the orange balances the color scheme – an energetic and warm color that appeals to success, fulfillment, joy, and care.

We designed a logo re-creating a “B” built from two lying books.
The logo graphism is minimal and bold. It refers to the simplicity of the act of learning, creating a friendly and inviting environment.

The overall Brand Identity results in a welcoming, trustful, and inspiring atmosphere.