Julia Falci is a Digital Strategist and Business Coach. Her company aims to provide global services, mainly digitally. Julia Falci’s main target is entrepreneur women looking to enhance their knowledge and techniques so they can grow and improve their businesses.

The customer requested a new brand identity. We’ve designed the logo, developed icons, and patterns and we’ve also produced several social media materials.

Since the business is mainly directed at women, it was important to create a feminine, empowering, and strong brand identity.
Therefore, we’ve come up with a color palette that is mainly composed of a set of pink hues – feminine and warm -contrasting with fresh greens introducing not only the calmness of Nature but as well as success and trust. The yellow balances the color palette, bringing a pop of creativity.

The logo aims to look like a puzzle that has been put together forming the initials “J” and “F”.
The logo concept embraces the idea that everyone has the tools (puzzle pieces) to create a business that can be optimized with the help of a business coach – that would mount the puzzle together.

Julia Falci’s brand identity visuals result in a feminine, creative and professional look.