Mood Swing
Mood Swing is a modern and unique scented candle shop. The company offers high-quality products with a contemporary and minimalist aesthetic. Mood Swing’s goal is to help customers set the mood of a space through fragrance and product aesthetics.
We had the opportunity to create the entire brand identity, from the logo and website design to product labels and marketing materials. Additionally, we developed a comprehensive brand strategy to provide a unique shopping experience.
To align with the slogan “Set the mood,” we created a clean, contemporary, minimal yet luxurious visual identity. Our color palette consists mainly of black and white, with bright colors that match a specific mood, such as nostalgic, refreshing, blissful, creative, and calming.
The website experience is designed to make it easy for customers to shop for products based on their desired mood. For instance, if someone wants to create a creative ambiance, they can easily find two scents that will trigger their creativity. They can then choose between three containers – candle, canister, or spray – and customize it according to their space’s decoration.
Overall, the Mood Swing brand identity and design project was an exciting challenge that allowed us to showcase our design skills and provide a unique shopping experience for our customers.
Mood Swing is a modern and unique scented candle shop. The company offers high-quality products with a contemporary and minimalist aesthetic. Mood Swing’s goal is to help customers set the mood of a space through fragrance and product aesthetics.
We had the opportunity to create the entire brand identity, from the logo and website design to product labels and marketing materials. Additionally, we developed a comprehensive brand strategy to provide a unique shopping experience.
To align with the slogan “Set the mood,” we created a clean, contemporary, minimal yet luxurious visual identity. Our color palette consists mainly of black and white, with bright colors that match a specific mood, such as nostalgic, refreshing, blissful, creative, and calming.
The website experience is designed to make it easy for customers to shop for products based on their desired mood. For instance, if someone wants to create a creative ambiance, they can easily find two scents that will trigger their creativity. They can then choose between three containers – candle, canister, or spray – and customize it according to their space’s decoration.
Overall, the Mood Swing brand identity and design project was an exciting challenge that allowed us to showcase our design skills and provide a unique shopping experience for our customers.